Entrepreneurs - What Can You Learn From Dolly About Managing Your Customers?
By Lee Lister Dolly Parton is a very recognizable business women. She has built an international multi dollar business from her great singing voice. As she is so popular her entertainment shows get popular but she still manages to get everyone in happy! What can we learn from the way she does business? Well let’s have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas. The dinner show is based in Orlando, Florida on the major junction before you turn off for Disney and as close to Disney property as possible. * The excellent positioning of the very large show building (in the shape of a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney. * There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coaches without getting choked up and the shows swapped over quickly and efficiently. Well if we translate this into business marketing terms we learn: * Positioning is always important - brick or click put yourself in the best possible position that you can afford. If you have a store or office - establish yourself where you can be found and are visible by the passerby. If you have a web site then make sure that you have good prominent links on as many major web sites as you can afford/get. This includes Google, Yahoo, MSN etc, but also look around for directories etc. * Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and your web site. People feel more confident in dealing with you, they can order easily and can ask any questions that are stopping them from currently ordering. * Make sure that visiting your store or site and purchasing is an efficient, comfortable and quick experience. No waiting in long lines, no insecure payment areas, no waiting to get the product or service and definitely no surprising extra costs as you get to the check out counter. * If you have a web site make sure that you have enough bandwidth to handle your customers and answer your emails within a few hours. * If you have a retail or office environment - ensure that you have sufficient parking and a large enough office or store that can be easily found from the car park. Hope that the above has given you plenty to think about. Good Luck. ————————————————- Copyright 2007 Biz Guru Services Ltd Lee Lister, writes as The Biz Guru, for a number of web sites including http://www.clikks.com where she sells her informational products. With over 20 years management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses. If you want to learn more about Successfully Branding your business: http://www.brandusp.com This article may be freely distributed if this resource box stays attached. ————————————————- Article Source: http://EzineArticles.com/?expert=Lee_Lister http://EzineArticles.com/?Entrepreneurs—What-Can-You-Learn-From-Dolly-About-Managing-Your-Customers?&id=477573 gebruik zolpidem 10 ambien mg international no script ambien buy lorazepam online
